10. Public Relations


10.1 Public Communications
10.2 Public Relations with Users
10.3 Social Media

 

Back to Table of Contents


Most recent revision: June 2014
Reviewed by Policy Committee: Feb 2014
Reviewed by Board: June 2014

Policy Statement

This policy governs the dissemination of library information including public announcements, interviews, press releases, surveys, petitions, and relations with the media. Complaints from the public and service to the public are covered.

10.1 Public Communications

Most recent revision: June 2014
Reviewed by Policy Committee: Feb 2014
Reviewed by Board: June 2014

Policy Statement

The Library Board may reserve the right to control the release of certain types of information, while the Chief Librarian may publicize or speak to most operational matters. In particular publicity and promotional announcements related to programs and activities should be handled by the Chief Librarian or designate. Where possible, a consistent library image should be maintained, including the library logo. In dealings with the media, it should be made clear who is speaking for the library and in what capacity. Any announcement of a sensitive or controversial nature should be cleared with the Library Board.

Library staff may sign petitions and complete surveys as private persons only, and not as library representatives. Surveys and petitions not generated by the library may not be circulated in the library unless cleared with the Chief Librarian and/or Library Board. Photos may not be taken in the library without permission of those photographed. When specific photos are taken for publicity or media purposes, a photo release form should be completed (See Appendix E).

The Board’s Communications Committee will handle all official policy announcements.

top

10.2 Public Relations with Users

Most recent revision: June 2014
Reviewed by Policy Committee: Feb 2014
Reviewed by Board: June 2014

Policy Statement

The Library staff will strive to provide courteous and friendly library service to all members of the public. They will provide an inclusive and welcoming environment for the broadest possible spectrum of the community while ensuring compliance with library policies, rules and regulations. Staff is encouraged to use their best judgment in dealing with the public and to seek assistance from the Shift Managers, Supervisors and Librarians when needed.

In the case of an irresolvable complaint, the patron should be directed to the Chief Librarian who will attempt to maintain good will while solving the problem. If the problem is still unresolved, the Chief Librarian may invite the user to write a letter to the Chair of the Library Board detailing the problem and the proposed solution.

top

10.3 Social Media

Responsibility: Chief Librarian
Most recent revision: November 2014
Reviewed by Policy Committee: November 2014
Reviewed by Board:

Policy Statement

Social media is defined as any web application, site or account that provides an environment in which library staff and users can share opinions and information about library-related topics. Social media include but are not limited to blogging, instant messaging, social networking sites, and wikis. Examples of such sites are Twitter, Facebook, Pinterest, Myspace, YouTube and various blogging sites, such as Blogger or WordPress. The purpose of the social media policy is to ensure respectful use of the Library’s social media sites for the education and enjoyment of all users.
The Chief Librarian or designate will be the moderator for the site and will implement policy to ensure compliance.
The Library is committed to:

  • responding to questions or concerns as quickly as possible
  • maintaining the highest levels of accuracy, objectivity and impartiality in the information that we communicate
  • respecting the privacy and anonymity of those with whom we communicate
  • respecting freedom of speech and difference of opinion while protecting staff and users from offensive, abusive or otherwise inappropriate speech
  • providing accessible and inclusive services

Social media sites provide a forum for promoting the free exchange of ideas, which the Library will encourage. However, content that contravenes our Code of Conduct, the British Columbia Human Rights Code or other legislation will be removed from the site.
Users are to show courtesy and respect to Library staff and other users. Violations may result in restrictions on future postings to Library social media sites. Messages or posts must not contain:

  • obscene, racist, hateful, sexist, homophobic, slanderous, insulting, or life-threatening content
  • aggressive, coarse, violent, obscene, or pornographic comments
  • personal attacks, insults or threatening language
  • potentially libelous statements
  • plagiarized material
  • private, personal information/pictures published without consent
  • comments unrelated to the content of the forum
  • commercial promotions, spam or political activity
  • messages written in a language that cannot be read by one of the SSIPL staff members
  • unintelligible or irrelevant messages
  • intentional trolling, troll baiting, or flaming
  • messages where the sender is not the author (for example, messages coming from a bot)

By posting content, the user agrees to indemnify SSIPL and its officers and employees from and against all liabilities, judgments, damages and costs (including attorney’s fees) incurred by any of them which arise out of or are related to the posted content.
Users are reminded to protect their privacy when participating in online public forums.
As with its more traditional resources, the Library does not act in place of or in the absence of a parent. The Library is not responsible for enforcing any restrictions that a parent or guardian may place on a minor’s use of social media sites.
The Library reserves the right to edit or modify submissions while retaining the intent of the original post when reposting or providing comment. The Library is not responsible for the reliability of content provided via links that are posted to our social media sites.
Being followed by the Library on any social media platform or having messages or content created by other parties shared on Library social media does not imply endorsement.

top